Posts tagged "print media"

How Media Companies Can Generate Revenue

It’s safe to say that many media publishers are focused on creating new streams of revenue. But how many media revenue models can there be and how do you identify the one that works best?

Ross Dawson, author and blogger, has been working to create a Media Revenue Models framework in an effort to give companies a sample of what is available.

Media Revenue Models

At the core of the framework is the concept that the more value added the more revenue that can be generated. While most newspapers offer the same types of revenue-generating formats from classifieds to subscriptions, in order to successfully benefit from them, it’s important to know which are valuable to users.

In his article, Media Revenue Models Framework: 12 categories of income sources for media companies, Dawson outlines a draft of the values publishers and content creators can seek to incorporate, as well as the different ways from which revenue can be generated. Dawson says the lists aims to “help executives to think in new ways about their own business.”

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Roadmaps for the Future of Media

His article, Creating the Future of Media: 4 Driving Forces, 4 Strategic Issues, 4 Essential Capabilities Dawson goes into much further detail, examining the most central driving forces, strategic issues and capabilities in the evolving media landscape.

He provides yet another framework outline social media strategies:

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Dawson’s mission is to create models that articulate not only the directive but the course of action as well. With the challenges being faced by magazines, newspapers and online media, sometimes we are quick to judge, suggesting obvious options and changes, that may not be as obvious as we think.

Media is valuable purely because it’s information. But in a global economy and with web that encompasses a mass of information, greater than any media organization can appropriately aggregate and synthesize, some media is more valuable than others.

Evolving at the Right Pace

As many others and we have pointed out before, it’s about experimentation. Finding a new niche audience or investing in a new technology doesn’t happen overnight. In an era of rapid technological advancements, it often seems unnecessary to work so hard and wait so long for the payoff.

Johannes Gutenberg invented the printing press in 1440. But it wasn’t until the 1500s that the printing press proved successful. And even then, it took centuries for print publishing to be refined and profitable. Those that continue to experiment and challenge current revenue models, will see the media landscape evolve, improve and profit from the value added.

The Newspaper Club Lets You Design and Print Your Own Newspaper

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Did you work on your high school newspaper or yearbook? If so, there’s a new club in town. No tryouts necessary. All you have to do is sign up and those days of dreaming about being your own publisher are over. Thanks to the Newspaper Club, a new London-based startup, anyone can print their own 12-page newspaper.

A Legend in Its Own Time

As print becomes a relic of the past, a new fascination with print-based media is surfacing. The Newspaper Club takes you back to the days of yore and lets you self-publish on newsprint.

The Newspaper Club charges different amounts depending on the size of the print runs. It is about £330 (or £1.10 a copy) for 300 black-and-white issues of a newspaper, for example. For color, it will cost you more.

Using a tool called ARTHR, wannabe publishers can design their own newspaper to a decent standard. As well, wannabe desktop publishers can employ graphic design skills and upload their own versions via PDF.

Right now, the Newspaper Club is more of a novelty, being used to create cute wedding favors and tokens for family members. However, there are hopes that bloggers could use it offer print versions of their blogs or as a personal manifest of one’s views on politics or the cinema.

Presently, the Newspaper Club is exclusive to the UK as high shipping costs make shipping internationally not an option. However, the club is at SXSW this year trying to pitch an American version.

This Newsprint Smells Like Irony

As neat as the Newspaper Club is at offering users the opportunity of having their words in print, one can’t help but see the irony. As thousands of “real” newspapers face their demise and watch their subscriptions tank, some users are willingly paying more than their daily paper’s worth to produce their own.

On the other hand, perhaps newspapers will join the Newspaper Club and start using this model to produce and publish their own newspapers. It couldn’t hurt.