Posts tagged "sitecore"

Sitecore Web CMS Takes Another Step to Multilingual Content Management

One of the .NET CMS darlings Sitecore (news, site) extended its relationship with partner, Clay Tablet Technologies, on the globalization front. The main purpose is to automate content translation processes and workflows.

Multilingual Content Management with the New Plugin

It may come as a shocker, but not all of the web population can read English. Managing content effectively in a CMS is one side of the story. Being able to manage multilingual and localized content effectively is another challenge.

Clay Tablet has a translation connectivity software that allows for Sitecore Web CMS to talk to various translation providers and systems, allowing for content stored in the CMS to be globalized via translation and localization workflows.

Regardless of who is your translation provider of choice, using the CMS UI in the Content Editor or Page Editor, editors can automate translation processes of either individual content items or batch translations. In addition to that, there's a queue monitoring function to keep track of an item's status.

Once content is translated, Clay Tablet’s plugin allows to return it back into the CMS for further review and publishing.

Sitecore Connector V3.0

This development is, of course, comes out of the latest release of the Clay Tablet Sitecore Translation Connector v3.0.

Some of its features include:

  • Bulk export
  • Field filtering
  • Automated version creation
  • Email notifications

The connector requires a separate install using “Packager,” followed up by configurations to connect the CMS to a translation memory, or a translation tech or provider.

Sitecore Adds E-Commerce Capabilities on Top of Web CMS

Sitecore (news, site), one of the players in the .NET Web CMS market, has added an e-commerce platform to its product portfolio.

From Web CMS to E-Commerce

The latest addition to the product list of Sitecore – Sitecore E-Commerce is not a surprising product. Actually, the e-commerce platform is built on top of their CMS.

The core functionality comes from the CMS, but it is enhanced with e-commerce specific features.

What's Inside the Sitecore E-Commerce Platform?

The basic online shop functionality includes the following features:

  • Product information and order management

  • Payment processing and shipping management

  • Integration with ERP, customer databases and other back office applications

Sitecore E-Commerce Order Management

In addition to these features, you also need marketing-related functionality, as well as tracking and statistics. Sitecore E-Commerce offers both groups of features, and if you can find the time to study the reports of your online shop's activity, you can get really valuable data about user behavior and the efficiency of your SEO/marketing efforts.



Sitecore E-Commerce Reporting

Here are some of the features related to metrics and statistics:

  • Account creation

  • Order completion

  • Customized checkout

  • Email campaigns

  • Visitor count

  • Average time on site

  • Best-selling products

  • Conversions (with referring URLs)

All these features make it easy for you to track if your efforts to sell give results or not. In addition to them, there are personalization tools, which allow you to create specific content for special groups.

Up-selling and cross-selling are also possible with Sitecore E-Commerce. The customized checkout allows to keep a detailed history of your customers' purchases.

Sitecore E-Commerce offers mobile functionality as well with Android, iPhone and BlackBerry support that allows you to create mobile-friendly versions of your pages.

Sitecore Announces Cloud Computing Solution

Sitecore, the leading provider of .NET Web Content Management System (CMS) software today announced, at Microsoft Worldwide Partner Conference, Sitecore CMS 6.3. This solution is for global businesses interested in cost-effectively deploying website delivery centers with a cloud computing strategy. Sitecore customers and partners can now place Web servers in multiple geographies worldwide, allowing for more consistent and responsive website visitor experiences. In addition, this solution enables multiple content authoring servers worldwide to improve content authoring and CMS return on investment.

Sitecore’s dynamic delivery architecture has evolved to a fully balanced architecture that is well-suited for cloud deployment or with a more traditional server configuration. To maintain consistency between the content management and content delivery layer, Sitecore CMS 6.3 is designed with load-distribution, redundancy and scalability – a benefit for content owners and website visitors.

When using a cloud-based delivery model, Sitecore provides the ability to quickly scale to additional needs without the costs associated with a 24X7 environment for hosting Web applications.  Furthermore, a cloud computing strategy can shorten time to market and can be more adaptive as new capabilities and functionality are added to a Web solution.

“Speed matters when it comes to managing websites for global audiences with varying content and device preferences,” said Michael Seifert, CEO, Sitecore. “By offering a cloud computing solution, Sitecore continues to innovate for customers and partners to improve their online business results.”

Learn more at

Interview with Sitecore CEO, Michael Seifert

CC: Can you tell us a bit about yourself, your background and how you came to work for Sitecore?

MS: I was President of a successful multimillion dollar custom software development company and while there, I envisioned the need for a Microsoft-centric system for creating and managing websites that could take the online experience far beyond the then present technology. In 2002, with four fellow Internet zealots, I started Sitecore. We developed a product with functionality and appeal that was completely disruptive in the market at that time. All five of us continue to be key contributors to the company today.

CC: How would you define the term “Content Management System”?


Michael Seifert - Sitecore CEO

MS: I feel compelled to say that I sincerely dislike the term. CMS does a really good job of defocusing everyone on what is important, namely measurably driving your online success. Content doesn’t help you do that. Management of content doesn’t help you do that either. And system surely doesn’t.


Secondly, the term is ambiguous since it is used as a cover for both the area of ECM (Enterprise Content Management) and WCM (Web Content Management). From a business perspective nothing could be farther apart. ECM should help you be more efficient in your internal business processes. WCM should help you measurably driving your online success. A lot of businesses unfortunately still believe that it is a great strategy to centralize the management of all content in a CMS. There is a big difference between the processes of creating and managing a legal contract, to creating persona optimized content that will dynamically drive a personalized experience for the marketing department. The only thing in common here is that you can use a keyboard to author your text.

Even with this ambiguous term, Sitecore is selling CMS for a broad range of clients with great success. We will change the name when the customers, market and analysts are ready to suggest a new industry term.

CC: As the CEO, you have no doubt seen a shift in the way content management has advanced in the last few years, what do you feel can be expected in the near future and where will Sitecore fit into this picture?

MS: CMS, as a platform for driving your online success, is undergoing a radical change. Content is shifting to a measurable experience – crafted around personas. Delivery is no longer just Web pages but spanning all digital channels. Marketers need measurable results and ROI ,while sales departments and customer service departments need to tie together what is happening in the offline world with what is happening in the online world. Customer relationship management databases are becoming a focal point for realizing this. Real-time personalization is finally a manageable reality that doesn’t need to involve huge IT projects.

CC: If you were to compare Sitecore with similar CMS in the marketplace, what would you say distinguishes it?

MS: Sitecore is the iPhone of the Web content management industry. We are fusing many of the technologies that are integrations in other platforms. Our vision is to deliver a powerful, coherent, easy-to-use platform. A platform focused on measurably driving your online success through personalized experiences across all online marketing channels.

CC: How has Sitecore fared in the face of the current economic situation facing the global economy?

MS: Remarkably, Sitecore grew global revenue last year at over 40%. Our team and partners responded to the economic environment by working even more than the 40% reflects, so I think we are well positioned to have that same hard work reap even higher rewards as the economy recovers.

CC: What successes has Sitecore had this year? Any new, large customers? What do you attribute these successes to?

MS: Fueled by our 40%+ revenue growth, we have opened up a number of offices around the world, perhaps most notably in Japan. We have a very solid team in Japan with significant Microsoft enterprise experience.

We also opened up an office in Australia, expanded our presence across Canada with service and sales people, and our UK and European operations have really bubbled up new and exciting business.

We inaugurated two global in-person events called Dreamcore, with our customers and partners that include Interactive Agencies, Web Development firms and major Systems Integrators – literally filling these events to capacity.

This year has also been the year of the Enterprise customers for us. I wish I could mention all of the fantastic companies, but they include the likes of Costco in North America, Lloyds of London, and ISS in Europe. Our technology delivers answers for marketing automation, for eCommerce, social community – all the key business needs that now go through a website.

CC: You recently introduced a new product called the Sitecore Online Marketing Suite. What can you tell us about this product? What made you decide there was a need for this kind of solution in the marketplace?

MS: The Online Marketing Suite (OMS) has generated enormous excitement with prospects for us. When people see how it connects measurable campaign results, the personalized experience, and marketing across digital channels they discover immediate value. The OMS is essentially transforming the CMS into a next generation business platform.

CC: As you are aware, there have been a number of fairly high profile acquisitions in the last couple of years that have affected both the CMS community and the IT community as a whole.  Some of these acquisitions have caused nervousness and a sense of insecurity within the “acquired” client base about the future of their chosen platforms. What is Sitecore doing to ensure a stable and secure platform for it’s users?

MS: Sitecore is both financially and by license revenue one of the global top performing WCM vendors on the market today. And we love what we do and see a very bright future continuing ahead.

Sitecore’s clear focus, cutting edge technology, extensive partner channel and strong developer support community make us a vendor to count on.

CC: What plans does Sitecore have to ensure that new customers can choose the platform with a knowledge that it will continue to be supported for years to come?

MS: Sitecore is the only WCMS vendor where 95% of our revenues come from the sale of software licensing. That obviously means that Sitecore has a very large partner channel and development community. Sitecore customers aren’t dependant upon Sitecore to implement it – they have many choices. There are thousands of certified developers worldwide. And remember, we are built with Microsoft technology.

The fact that Sitecore’s business model is not based on revenues from Sitecore’s own services means our products are scalable and crafted to be best of breed, usable by anyone with familiarity with Microsoft technology.

CC: Can you provide a sneak peak of what we can expect from upcoming releases from the Sitecore product line?

MS: Full blown large scale personalized email marketing tightly integrated to the CRM, CMS and online marketing suite is up next. Providing site level measurable results and instant ROI out of the box.

CC: Do you have any parting comments?

MS: The Web industry as it exists today will undergo a dramatic change over the next decade. New online marketing platforms akin to business level CRM and ERP will arise.

Sitecore Intranet Portal 3.1 Includes Ready-to-Run Features and Fully Customizable Page Layouts

Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today announced the new release of its Sitecore Intranet Portal solution. Built on Sitecore’s Web CMS platform, Intranet Portal 3.1 helps organizations build an intranet that serves as the communications hub for the entire organization.

Corporate intranets can help build employee loyalty, and break down traditional organizational barriers. In addition, Sitecore Intranet Portal makes it easier and more efficient to manage and monitor compliance and standards processes with structured publishing and workflow that can adjust to any business logic, with security available at every level.

With a Wizard-driven starter kit, Sitecore Intranet Portal features a highly intuitive editing interface, which dramatically reduces the need to train content managers, including full integration with Microsoft Office® applications. Moreover, managers can easily customize their department’s intranet desktop to fit specific business needs.

“Our customers, across all industries, need to consistently communicate detailed information, in key areas that range from employee self service, rules and regulations to team building – often across multiple languages,” said Darren Guarnaccia, VP Product Marketing, Sitecore. “Sitecore Intranet Portal offers ease-of-use through prebuilt features that push corporate communications projects forward much more quickly and help facilitate employee engagement across an entire organization or department.”

With Sitecore Intranet Portal it’s easy to build corporate culture using Enterprise 2.0 techniques. For example, the employee directory can become a true social networking tool where each individual user can expand their profile, update their personal information, find experts, and share information with their colleagues. Sitecore can automatically map this data to a wide range of related functions, including the organization chart, the company phone book, the editor of a Web page, and much more. Furthermore, Sitecore Intranet Portal integrates to Microsoft Active Directory® accessing AD user profiles for easy login and user information.

Some of the key features of the new release include:

  • Ability to use Microsoft Word to create rich, compelling content. Leveraging all the power of Microsoft Word and other MS office applications to build pages.
  • Inline document management and drag and drop file attachment allows user to edit documents while the intranet automatically tracks and versions content.
  • Integrated draft mode workflow allows for staging and collaboration of pages without publishing them until content is ready.
  • RSS helps to organize and view the latest news and update on the intranet from a variety of sources.

Read more about Sitecore Intranet Portal 3.1

Sitecore Expands in New Zealand

Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today announced the opening of its New Zealand sales office, solidifying its presence in the New Zealand Content Management System market and expanding its partner program.

Sitecore currently provides Web CMS software, online marketing automation, Web analytics, intranet portals and other Web solutions to some of New Zealand’s leading organizations including Statistics New Zealand, New Zealand Ministry of Education, Auckland Airport, Barfoot & Thompson and Canon New Zealand.

“The demand for Sitecore CMS in New Zealand made it clear we needed to have an in-person presence,” said Michael Seifert, CEO, Sitecore. “Once again we are expanding in key global markets by leveraging strong local talent to drive success.”

The new Sitecore sales office, based in Wellington, provides New Zealand organizations and partners with valuable local technical and sales support.

“This means on-the-ground support for our partners – from end user demonstrations and collaboration on new business pitches, to training and technical support,” said Philipp Heltewig, Managing Director, Sitecore Australia and New Zealand. “When we introduce new tools and functionality, like the recently released Sitecore Online Marketing Suite, there will be locally provided training available to partners and end users. Our goals for the immediate future are to provide innovative solutions in the New Zealand Web CMS market, build on our existing partnerships and greatly expand our New Zealand partner network.”

Sitecore was evaluated and positioned in the Visionaries quadrant of a recent Gartner report, “Magic Quadrant for Web Content Management.”¹ The report evaluated numerous Web content management (WCM) vendors based on a rigorous set of criteria that includes completeness of vision and ability to execute.  Among the other criteria used for evaluation were innovation, market understanding, marketing and sales strategy, product strategy, and business model.

“Sitecore’s expansion in New Zealand is a very positive result for the local CMS market,” said James Fraser, WCM Specialist, Datacom, a Sitecore partner. “The Sitecore product is innovative and intuitive and offers unique personalization features. It is a flexible and reliable solution for our customers. We welcome the opportunity to work with a local sales and technical team to deliver winning solutions to New Zealand organizations.”

“It is exciting to establish our presence in New Zealand and create new jobs in the local IT economy,” said Philipp Heltewig, Managing Director, Sitecore Australia and New Zealand. “We already hold successful relationships with New Zealand customers and partners and we will continue to build on these achievements. Sitecore’s innovative solutions are an excellent fit for the many New Zealand organizations who value their online presence”

1. Gartner, Inc. “Magic Quadrant for Web Content Management” by Mick MacComascaigh et al, August 5, 2009