Posts tagged "social media marketing"

Webtrends Analytics 10: Analytics for Mobile, Social and Web

The Future of Social Media Marketing is Here

A number of organizations today struggle with the division of expertise over digital channels, web analytics included. These solutions work, but require a lot meetings and charts and graphs. Webtrends Analytics 10 aims to do away with all of that via an all-in-one analytics package. 

In addition to out-of-the-box capabilities for mobile, social and site marketers, Analytics 10 also features two primary perks:

  • Data Beyond the Tag: Analytics 10 enables marketers to visualize data from 3rd party data sources available through feeds, APIs, and public sources. Data from Facebook API, iTunes Connect, PostRank and bit.ly are integrated into Webtrends Analytics 10 dashboards.
  • Intelligent Campaign Discovery: Analytics 10 uses discovery techniques to auto-detect campaign conversion and landing pages and provide out-of-the-box campaign reports and dashboards.

“With Analytics 10, we put the focus on truly empowering digital marketers and finally breaking down the silos they too often operate within,” said Alex Yoder, CEO of the company. “Today marketers need to look across digital channels, including mobile and social, to get a holistic view of brand performance and customer engagement. We designed Analytics 10 for this purpose and are extremely pleased with the response from our customers and the market."

Still Partying with Facebook

The analytics company is making a particularly big deal about its Facebook-related capabilities, as per usual. Webtrends Analytics 10 pulls data from your Facebook pages and apps using Facebook API. Additional conversion data is available with the Webtrends tag.

 

 

 

If Looks Could Kill… 

Bonus: It's pretty. The intuitive user interface mixes up nicely with the enhanced capabilities for data insight across digital channels, presenting them over a fairly straightforward dashboard:

“Analytics 10 goes much further in carving out a unique position for Webtrends in the Digital Analytics space. The interface is lovely…and distinctive. They are the first enterprise vendor to break away from and go beyond the basic Google Analytics paradigm,” said Gary Angel, President, Semphonic.

You may try out Analytics 10 by yourself here.

Webtrends Optimizes Social Media Marketing for Facebook

Today it was announced that Webtrends (site) has decided to expand their analytics capabilities for Facebook yet again. The upcoming measurement tools—slated to be released with the next iteration of Webtrends Optimize—will enable both marketers and developers the ability to test, segment and target their specific campaigns inside the popular social network.

Marketers + Facebook

Webtrends has been poking around Facebook for a little while now. In February of this year the company gave marketers a peek into their promotional efforts (tabs, apps and share features), claiming Facebook to be a critical step in the marketing journey. 

“The ability to have concrete measurement on investments within Facebook and compare them apples to apples with other digital channels is critical to marketers,” explained Jascha Kaykas-Wolff, Webtrends' vice president of marketing. “Our comprehensive approach to measuring Facebook, beyond just applications, allows marketers to understand the broader picture of how their Facebook investment is performing.”

Making Sense Of It All

The Webtrends Optimize platform allows users to test content in real-time. Add that to the massive level of popularity Facebook has reached and the climbing interest in social media marketing, and you get a ton of campaigns and investments being made within the social network. The need to optimize them seems like a natural next step.

"Giving marketers the ability to optimize Facebook campaigns is an important step for us,”  continued Kaykas-Wolff.  “With the ability to measure ads, custom apps and tabs, Flash, and testing, Webtrends undoubtedly provides the most comprehensive way to measure and optimize what marketers are doing inside the most densely populated and active site on the web.”

Meanwhile, Coremetrics offers a similar solution. Fully integrated into the Coremetrics Optimization Platform, Impression Attribution enables businesses to analyze how Facebook investments drive website sales and conversions. The tool links activity around Facebook fan pages, ads and applications, to behaviors and conversions.

"Facebook campaigns – just like any other marketing program – must support strategic business objectives,’ said Coremetrics’ Chief Strategy Officer, John Squire. ‘Our approach to social media analytics is built on the premise that people interact with a brand in many different ways, through many different channels, and that the true measurement of ROI demands a fully integrated view of your customers."

Basically everyone's on the same page. To learn more about Webtrends' approach, head over here for a detailed look at Webtrends Optimize.  

MediaFunnel Consolidates Social Media Marketing Activities

MediaFunnel, the “Team Tool for Social Media” previously known as TweetFunnel, has rebranded to reflect the company’s focus on providing a single interface from which businesses can manage all of their social media channels.  

All Together, Now

Imagine a funnel. Toss all of the social media outlets you utilize into that funnel. Watch the combination of information flow out the other end in a kind of supreme social concentrate. This is MedaFunnel.

Simply put, it’s a tool for managing corporate or social media network workflow. The company’s streamlined dashboard houses team-generated posts from across the social realm, and allows them to be reviewed before publishing to multiple feeds. 

When in Doubt, Add Facebook

You can probably tell by the  tool's original name that Twitter support has been covered, but with re-branding comes new and exciting functionality, and this time that means—surprise, surprise!—Facebook.

MediaFunnel now allows multiple users to post text and attachments to their company's Facebook Wall, and features that same handy editorial control previously offered (cross platform messages can be posted immediately, scheduled or released in pre-defined intervals).

Businesses can respond quickly to both queries and complaints using MediaFunnel’s nifty assignment feature, set alerts for brand monitoring, submit posts by email/SMS, use co-tags to personalize posts, or review analytics to gain market knowledge. 

“Social media marketing has gone mainstream,” said Andreas Wilkens, MediaFunnel Co-Founder. “What’s important are conversations, real-time engagement and meaningful content, not so much the application it streams on. We’ve seen networks fade and new ones emerge. That’s why we’ve built MediaFunnel—so businesses can concentrate on creating genuine dialogue from one familiar dashboard while we connect the platform to their social networking channel, whatever it might be.”

Social Media Marketing

Yeah, it's kind of a big deal right now. We've seen a good number of solutions crop up this year alone, including TweetShare, a Twitter-based marketing application, Seesmic Look (also for Twitter), and Facebook analytics tools from both Webtrends and Omniture. 

“The ability to have concrete measurement on investments within Facebook and compare them apples to apples with other digital channels is critical to marketers,” said Webtrends' vice president of Marketing, Jascha Kaykas-Wolff, when his company's solution was announced earlier this month. 

We imagine that means good things for solutions like MediaFunnel—especially considering the fact that it's not limited to one network. Ready to try it for free? Off with you.

TweetShare Markets Your Brand Social Media Style

FuzeBox kicked out a new Twitter-based application for rich media, publishing content, promoting offers, and creating conversational threads. Basically, it’s like Twitter plus FriendFeed, wrapped up in a neat little package for marketers.

TweetShare

The application works by feeding content into what is arguably the most viral stream out there. Users can integrate online video, presentations and images with TweetShare, as well as create polls and lists of followers.

Like Seesmic Look or Facebook fan pages, brands can also use TweetShare to create their own branded pages, which immediately gets fed into Twitter as well. 

Speaking from a marketing point of view, the Chief Strategy Officer at FuzeBox, Patric Moran, said, "We love Twitter, but it is very limited. TweetShare will take Twitter from a useful listening device to a way to truly engage consumers with a brand through compelling content."

 tweetshare_screenshot.JPGTweetShare screen shots

"Content is still king," continued Moran, "but conversations need some kind of context. We believe that context needs to be a piece of video or written content. The suggestion that people are going to come and seek brands out is not the best way to engage business. [With TweetShare] there can be a message from the CEO, an offer from the marketing department and a how-to from the product department."

Product Highlights

Here's a quick rundown of what you'll get with TweetShare: 

  • Create branded Twitter page to host and promote any type of content
  • Generate a landing pages around events, promotions or contests
  • Host an online media room with videos, presentations, images and PDFs
  • Perform market research on new campaigns, post surveys on different topics and get immediate feedback from the Twitter community
  • Syndicate content to the Twitter community concurrently with other fan pages (Facebook, YouTube, blog, PRWeb)

Consumers can join in on the fun as well by providing feedback on tweets or any uploaded content.

Ready to market? The platform is available to anyone with Twitter credentials. Check it out.