Posts tagged "social media minute"

Social Media Minute: Twitter Makes a Deal with Yahoo, Passes MySpace on Status Updates

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

  • Social Networks Continue To Draw More Visitors
  • Yahoo Signs Partnership to Integrate with Twitter
  • Betty White Has a Shot at SNL, Because of Facebook Fans
  • Twitter Passes MySpace For Number of Status Updates

Social Networks Continue To Draw More Visitors

Nielsen, one of the world's most quoted research companies, has reported that social networking use amongst Internet users has increased sharply over the last year. In the month of December 2009, global consumers spent around 5.5 hours on social networking sites, an 82% percent increase over December 2008.

Also, social networks and blogs still rank amongst the most popular online activities, even beating out online gaming and instant messaging. What sites were the most popular online? Facebook won this honor with 207 million unique visitors in the month of December. An impressive 2/3 of all global social media users say they visited Facebook during the month.

Looking internationally, Australians lead the world in time spent on social media sites, with more than 6 hours per person spent on social media followed closely by the United Kingdom.

These numbers should be welcome news to sites such as Twitter and Facebook. It suggests that not only are they adding more new users each day, but these folks are lingering around more on the site, making social media advertising more attractive.

One figure not mentioned in the Nielsen report is if mobile access to Facebook/Twitter are included in the hours per month.

Yahoo Signs Partnership to Integrate with Twitter

As readers probably know, Twitter is a highly addictive property that gives you instant updates on your friends' status, current events and more. Recognizing this, Yahoo has recently announced a deal with Twitter that will bring Twitter integration into many of Yahoo's popular services and portals. In effect, Twitter users can now update their status from the Yahoo home page, Yahoo Finance, Yahoo News, Sports and many other Yahoo properties. Also, Twitter users will be able to see their Twitter timeline on Yahoo sites as well.

As a second part of the agreement, Yahoo will have access to real-time Twitter results in its search engine, much like the deals signed last year between Twitter and Google/Bing.

It is apparent that with this deal, Yahoo is recognizing that Twitter is a sticky service that is likely to be around for quite some time. The Twitter integration is similar to another social networking partnership Yahoo has already built with Facebook.

Betty White Has a Shot at SNL, Because of Facebook Fans

Not long ago, a Facebook page was set up by user David Matthews. Since launching, the fan page has gained almost half a million fans, all rallied around one cause: to give Betty White the chance to host Saturday Night Live. It appears the former star of The Golden Girls has gained some fans on the popular social networking site and these fans want to see the comedy actress on SNL.

Mashable reports that Betty White is not associated with the page, but that she'd welcome the opportunity if the gig came up.

These types of grassroots efforts show how social networking can really affect mass media and public discourse. Obviously, getting Betty White on SNL won't cure cancer or house all the homeless, but it goes to show that when people rally around a cause and use the new "mass media" that is social networking, good things can happen.

Twitter Passes MySpace For Number of Status Updates

Just a few years ago, MySpace was the top dog in social networking. The site had a large user base and was acquired by News Corp. because of the promise it held. However, flash forward to today, where Twitter and Facebook dominate the news in the social media space.

Recently, Twitter announced that they see an average of 50 million status messages posted each day. ReadWriteWeb looked to MySpace to evaluate their figures, and counted that they have around 33 million status messages per day. In effect, this means that Twitter is updated now more than MySpace — a pretty interesting development.

However it should be pointed out that MySpace is still used to a high degree. 33 million status messages per day is a large number in and of itself. So, the old guy on the block isn't dead yet, but he has been passed up by the new kid. How MySpace responds will be watched carefully, I'm sure.

Social Media Minute: Facebook Rockets to #2, Mobile is Hot With Socialites

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

  • Facebook is now Number Two Site in the U.S.
  • PleaseRobMe Lets Burglars Know When You're not Home
  • Google Admits to Privacy Foul-up
  • Social Networking is Hotter on Mobile than Desktop Web

Facebook Now Number Two Site in the U.S.

The ever-popular social networking site Facebook has moved ahead of a web pioneer company to become the second most popular site in the US. According to compete.com, an Internet analytics company, Facebook is now generating more online traffic than Yahoo.

In January, Facebook was accessed by 133 million unique visitors in the United States, whereas Yahoo garnered 132 million visitors in the same time frame. As a blog post points out, Facebook is also doing very well in the user engagement arena as well. This means that when a Facebook user comes to the web site, they stay on the site for long periods of time, a figure advertisers look to for where to market their goods.

With Facebook crossing the mark of having 400 million users, there is no indication of this traffic growth letting up. With Google ahead of Facebook in terms of monthly traffic, we will all watch and see if Facebook surpasses the search giant in web site popularity amongst U.S. web surfers.

PleaseRobMe Points out When You're not Home

Location based sites (LBS) and games are very popular amongst smart phone owners right now. Services such as Foursquare, Loopt and Gowalla allow you to share your location (and play a game in Foursquare's case) with the public and your social network. If Twitter was voyeuristic, these new class of games take it to a whole new level.

One site, called PleaseRobMe.com aggregates all the updates that folks using these LBS sites and points out "all those empty homes out there." This is because if you're checked in at the Starbucks down the street, your house might be empty for burglars to potentially pay you a visit.

The site has garnered some privacy concerns, but is is pointed out that PleaseRobMe is merely aggregating publicly available information that anyone could find on Twitter. What about you, do you use location based games? Does this site and others alike give you pause the next time you 'check-in"?

Google Admits To Privacy Foul-up

Google launched their Facebook-like social application Buzz and was immediately flooded with privacy concerns from the public regarding the information it allows to see. With Buzz, personal email addresses could be harvested by merely viewing the messages going back and forth between users. Also, without any action by the user, your Gmail and Google Talk contacts were publicly revealed for everyone to see.

At the onset of Google Buzz's launch, many users online protested via Twitter, blogs and other outlets. Google made adjustments over the weekend and now users have more control on what content Buzz displays to the all Internet users. Why did Google let this happen? Buzz was initially used internally to Google, where all email address are available amongst co-workers. When Buzz was made public, they didn't envision the privacy issue until after the public outcry was all over the Internet.

The ironic part of Google's privacy failure is that recently, rival Facebook has received loads of criticism for their handling of similar privacy matters. Users online are very particular about the manner in which their private information is used on the Internet. Google will hopefully take the Buzz incident into mind when rolling out other social systems in the future.

Social Networking Is Hotter on Mobile Than Desktop Web

A study out of Ruder Finn, shows that Americans are using their mobile phone for a period of around three hours per day. That begs the question: what do people do on their phones for that long?

The mobile web is mainly being used to socialize with friends, family and colleagues. Finn's study show that 91% of mobile phone users are making connections with friends. This is compared to 79% who report using their computers for socializing.

These number point to a trend that has been covered here on Social Media Minute, cell phone users are highly social folks who utilize their mobile phone as a gateway for their friends. The mobile phone, therefore, can be seen as the ultimate onboarding device for social activities.

Recent figures show that smartphones now make up around 30% of sales volume in the mobile handset market. It is now 'cool' to have a smartphone and usage models are showing that more and more folks are using smartphones to access Facebook and other social networks. Advertisers and other stakeholders should be on notice: people of all ages are hopping online via their mobile devices: how are you going to reach this new market?