Posts tagged "seo"

SEO Keyword Factory 2.2.0

  SEO Keyword Factory will allow you to create and maintain a search engine friendly web site by building and saving keyword-rich URLs for a better search engine relevance.

The SEO link is created automatically after the search keywords that brings the visitor on that certain page. Google, Yahoo and Bing are now integrated. In order for the component to function properly, webmasters must enable the System SEO Keyword Factory plugin, which detects the referral from the search engine and will allow to create and maintain a search engine relevant website.

The component comes with a link manager, where all created links are displayed, given the webmaster the possibility to add new links or edit existing ones. When editing, the landing page can be changed, the keywords, number of hits and the publishing state of that certain item. The filter function allows a search after relevant words.

At the component settings, global configuration, the webmaster can set the plugin status and the following parameters:

  • keywords transformation (upper, lower, capital, unchanged),
  • keywords separator,
  • link terminator,
  • number of columns and rows visible per page in the frontend,
  • banned words (if any of this words is found in the search engine keywords, the link will not be generated).

A Week in Google: Surviving the Algorithm Change and Updating Chrome OS

How Websites Can Survive the Latest Google Crunch

Late last month, the great Google significantly tweaked its mysterious search algorithms in an attempt to lower the rankings of low-quality, SEO'd-out-the-wazoo content aggregator sites.  

Though the change obviously targets content farms, practically anyone can be negatively affected — even sites that use legitimate optimization methods. So, we asked: What is a quality website? What is quality content? Does your webpage need perfect grammar, diction, punctuation and spelling to qualify as good content? Or, is it the discussions and the subject that matter?

In the end, our own J. Angelo Racoma boiled down surviving Google's algorithm change to three tips: 

  1. Focus on loyalty
  2. Watch your link neighborhood
  3. Write for people

Check these out in full detail here

Google Fudges Up Gmail Accounts, Messages go AWOL

Last weekend, 150,000 Gmail users came face to face with a nightmare to end all nightmares: Their inboxes were wiped clean. No e-mails, no themes, no folders, no labels. Nothing. Said Google:

…a very small number of users started having difficulty accessing their Gmail accounts, and in some cases once they got in, trouble viewing e-mails," a company spokesperson said in an e-mailed statement. "This is affecting less than 0.08% of our Gmail user base, and we've already fixed the problem for some individuals. Our engineers are working as quickly as possible and we hope to have everything back to normal soon. We're very sorry for the inconvenience to our customers.

Yes, Gmail is a free service and yes the affected percentage was fairly low, but the crash still doesn't bode well for the company's hopes of becoming a viable competitor in the enterprise space. "Well—what if the cloud fails?" asked one user. "If, ultimately, Google does not make this right in a timely way and I lose the main record of the last seven years of my life …that will forever affect how I view trusting an anonymous server farm somewhere with my critical or even not-so-critical data." 

Chrome OS Updates

Chrome OS version 0.10.156.46 is here, and primary tweaks include better trackpad functionality for Google's pilot programme Cr-48 notebook. Now quality testers can test the user experience with added control settings and sensitivity before Google releases the hardware, which it's been touting since December of last year. 

General updates include:

  • 3G modem activation fixes
  • 3G connection to the carrier fixes
  • Wi-Fi connectivity/Out of the Box fixes
  • Auto update engine and debugging improvements
  • Power optimizations
  • GTalk video/chat optimizations
  • Audio CPU utilization improvements
  • Improved on screen indicators: brightness, network status, update icon

If you own a CR-48 Chrome Notebook, let us know what you think about the updates in the comments below.

The Web Engagement Tag Team: Testing and Personalization

Engagement is all the rage, yet achieving it requires many skills. Key to the deal is the ability to test and refine your content, with a goal of increasing personal relevancy.

Companies must engage website visitors on a one-to-one basis by providing personalized, relevant and proven content. By optimizing content, organizations can significantly increase revenue as well as augment search engine optimization (SEO) and search engine marketing (SEM) efforts.

Prioritizing Personalization

One-size-fits-all websites are old news. You have less than seven seconds to capture a visitor’s attention, while delivering a relevant and engaging experience. Is your site content prepared to keep all your visitors engaged, no matter where they click?

Providing personalized content to website visitors is a key step most companies miss. While every website visitor has a unique profile, repeat visits are almost assured if the content offered is targeted and engaging. Targeted product and service recommendations are the most widely recognized forms of website ‘personalization’, however, true personalization — recognizing each customer’s known interests and attributes on the individual level — gives a powerful platform from which to optimize content and offers, a vital key to long-term engagement and loyalty.

Don’t forget that the design, layout and presentation of site content are equally as important as relevancy. Testing content ensures that each individual visitor is compelled by what they see, finds the content relevant and increases the chances of visitors converting to customers.

The Magnitude of Multivariate

Even minor changes to font size, color and language on a webpage can significantly increase conversion — which multivariate testing then analyzes in a live environment to statistically determine which content yields the best results. By simply removing the "Add–to-Cart" icon below each product image, a leading online retailer realized a 63% increase in conversion — proving that the dollars really are in the details.

Multivariate testing is largely recognized as the most effective way to increase conversion of website visitors to website buyers, as well as helps e-commerce enterprises discover the navigation paths of their traffic.

However, in order to be truly effective, testing must be integrated into a company’s culture and repeated in multiple variations to be effective. A leading travel site who was looking to quickly evolve its website to stay competitive, decided to test 15 call-to-action variants, which led to an 18 percent increase in seating revenues. In addition, and perhaps more importantly, this allowed the company to make decisions based on analysis rather than subjectivity, while safely removing re-design risks and reducing innovation timelines.

Pieces of the Same Puzzle: Content, SEO and SEM

Purchasing keywords to drive traffic to an inefficient landing page or website is like putting the cart before the horse. But content optimization is a powerful way to augment SEO and SEM efforts.

When a website uses the most effective content and design elements throughout the site (including landing pages), the cost of acquisition through search marketing is reduced, making it easier to translate clicks into lasting consumers.

Remove the guesswork from design and content decisions through accurate testing abilities, and prove exactly what drives your visitors to make purchase decisions on your site. This indisputable data will ensure that your search marketing and SEO budget results in more than just increased page views. At the end of the day, converting traffic to dollars is the only metric that matters.

About the Author

Mark Simpson is one of the founders of Maxymiser, a London-based firm focused on conversion management practices.

SEOTOASTER v 1.8.1 ecommerce CMS is now rocking

SEOTOASTER v 1.8.1 combines a powerful and intuitive content management system, fully integrated shopping cart software, a complex sale/b2b e-commerce quoting engine,as well as automated organic search engine marketing execution that requires less than 60 seconds of configuration.

SEOTOASTER integrates the Paypal payment system for credit card processing and can also configure any number of desired additional payment gateways. Version 1.8 of the open source CMS also offers an out-of-the-box integrated quote management engine that is ideal for e-commerce merchants who require offline interaction to close sales. B2C or B2B merchants like car dealers, equipment vendors, or those who sell luxury items or high-end appliances will appreciate its elegant and powerful quoting engine.

The quoting engine requires a single click configuration and, coupled with the shopping cart, handles the intake of quote requests, status displays, and flexible processing. From creation and emailing of PDF quotes to the prospective clients with an integrated online payment button, to addition of products, or even quote creation from scratch over the phone by internal staffers for instance.

 

With SEOTOASTER v1.8 Ecommerce solution edition, out-of the-box, you can;


  • Entirely control the look & feel of your store

  • Create product lists and merchandise display options with unlimited flexibility

  • Easy single-screen checkout page

  • Intuitive user interface


  • Easy tax & shipping configuration, including USPS, free shipping & flat fee shipping based on order amount or weight

  • Builds products using micro-format for great SEO performance

  • Builds XML product feeds for shopping comparison search engines, including Google Products

  • Checkout options include Paypal and/or credit card  and/or quote request

  • Pre-configured with Paypal Pro gateway & Pay with Paypal button
  • Merchandising widgets including scheduled on-sales pricing, and gifting

  • Merchant & customer notification for sales

  • Included quote engine for complex sales process

  • Quote request & prospective client notification

  • Quote adjustments, auto-emailing, auto PDF generation

  • Simple quote management


  • Automates 301 redirection

  • Automates deep-links creation

  • Automates on-page SEO alignment

  • Automates media tagging

  • Automates link sculpting

  • Automates link silo building via a point & click interface

  • Automates and simplifies the ongoing execution of many more arcane SEO techniques while providing an intuitive interface for users.

 

Users can further enhance SEOTOASTER's existing feature set with an optional SEO Samba subscription, which provides the ability to market from a central interface for multiple websites hosted anywhere in the world. SEO Samba's Internet marketing softwareautomatically executes all on-site SEO techniques and provides access to automated off-site link building tactics; distributes your information to web, RSS directories, and specialized search engines such as Google News; distributes unlimited optimized press releases automatically; and more, for just $99 per month.


SEOTOASTER can be downloaded free of charge here, and is also available as a turnkey e-commerce website builder hosted service, with nightly backup, automated software revision and support for $25/month.

Free Joomla Extension - SEO Keyword Factory v1.0.0

SEO Keyword Factory will allow you to create and maintain a search engine friendly web site by building and saving keyword-rich URLs for a better search engine relevance.

The SEO link is created automatically after the search keywords that brings the visitor on that certain page. Google, Yahoo and Bing are now integrated. In order for the component to function properly, webmasters must enable the System SEO Keyword Factory plugin, which detects the referral from the search engine and will allow to create and maintain a search engine relevant website.

 SEO Keyword Factory

The component comes with a link manager, where all created links are displayed, given the webmaster the possibility to add new links or edit existing ones. When editing, the landing page can be changed, the keywords, number of hits and the publishing state of that certain item. The filter function allows a search after relevant words.

At the component settings, global configuration, the webmaster can set the plugin status and the following parameters:

  • keywords transformation (upper, lower, capital, unchanged),
  • keywords separator,
  • link terminator,
  • number of columns and rows visible per page in the frontend,
  • banned words (if any of this words is found in the search engine keywords, the link will not be generated).

This product is part of our GPL Club. We are offering it now for free download to all site users, according to our terms and conditions. Support for this product is part of the GPL Club and available only to our GPL Club members.

Free Joomla Extension - SEO Keyword Factory v1.0.0

SEO Keyword Factory will allow you to create and maintain a search engine friendly web site by building and saving keyword-rich URLs for a better search engine relevance.

The SEO link is created automatically after the search keywords that brings the visitor on that certain page. Google, Yahoo and Bing are now integrated. In order for the component to function properly, webmasters must enable the System SEO Keyword Factory plugin, which detects the referral from the search engine and will allow to create and maintain a search engine relevant website.

 SEO Keyword Factory

The component comes with a link manager, where all created links are displayed, given the webmaster the possibility to add new links or edit existing ones. When editing, the landing page can be changed, the keywords, number of hits and the publishing state of that certain item. The filter function allows a search after relevant words.

At the component settings, global configuration, the webmaster can set the plugin status and the following parameters:

  • keywords transformation (upper, lower, capital, unchanged),
  • keywords separator,
  • link terminator,
  • number of columns and rows visible per page in the frontend,
  • banned words (if any of this words is found in the search engine keywords, the link will not be generated).

This product is part of our GPL Club. We are offering it now for free download to all site users, according to our terms and conditions. Support for this product is part of the GPL Club and available only to our GPL Club members.

Improving EdenWeb CMS: Usability, Marketing & Management

When we last visited the garden, we introduced the Eden Platform, a self-optimizing web content management system released by Preation. Designed to let entrepreneurs and marketers create and maintain an optimized website and generate more results without the need for any technical or web marketing expertise, Eden proved to be both affordable and useful.

Since then, the platform has seen a number of updates and enhancements directed at improving usability, marketing and website management. Let’s take a look.

May '09 — File Manager

The SaaS model CMS otherwise known as Eden Platform added functionality to their dashboard, which let users add and integrate marketing events (including Twitter and PRWeb), documents and other files from the file manager to pages.

The file manager interface was also upgraded, optimized to be more intuitive and user friendly. Page editing functionality was also improved so that anything pasted is properly formatted.

eden-pageediting.jpg
Image 1: The first step to adding content to the page is moving your mouse over the blue General button on the page editing interface. General content elements will be displayed. For example, most websites at least have the Content and Sub-Navigation elements.

July '09 — Page Tree

During the summer, the Eden Platform page tree was completely redesigned and improved, allowing users to expand and collapse the pages of a website's page tree. As well, the page tree now remembers how you left it and reloads with the last settings used.

eden-pagetree.jpg
Image 2: The page tree interface is one of the most powerful and flexible parts of Eden Platform.

Multiple documents can be loaded simultaneously via the file manager and a new forms module interface improved its design and functionality.

September '09 — Form, Email & Image Management

As autumn approached, the Eden Platform administrative area added support for Internet Explorer 8.0 and above. In the forms module, users can now include details submitted in a form in responder emails as well as deliver responder emails to the email address of the person who filled out the form.

eden-formsmodule.jpg
Image 3: Eden allows you to create the online forms you need to connect with your website’s visitors directly on your website.

Image Management

More updates to the file manager allowed users to import images from external web pages in bulk, simplifying the process of importing content from an old website into Eden Platform. Additional updates enabled resizing and cropping capabilities.

eden-importimages.jpg
Image 4: Upload one or more files directly from your computer or point Eden to a page on your existing website and it will import them for you.

December '09 — Affiliate Referral Program

Winter in Eden brought an affiliate referral program that allows users to share their unique affiliate URL. If referrals sign up for Eden, a user’s account will receive an automatic credit for commission.

January '10 — Domain Name Management

The New Year brought even more improved capabilities for the Eden Platform. Among the updates was a domain name management interface, which allow users to assign a domain name to an Eden website and apply additional domain names that will forward traffic to the website.

A new special content element, called an iFrame element, lets users add outside content to any page of an Eden site through an iFrame.

What does the rest of 2010 plan to bring for Eden?

A continued focus on site optimization and marketing strategies. The Eden blog has already tackled issues of customer retention, social media integration and email marketing. The future of Eden is poised for more updates and increased functionality.